Cookie Policy
Last updated: 9 March 2026
This Cookie Policy explains how Thriveherd uses cookies and similar technologies on our website.
It should be read alongside our Privacy Policy, which explains how we use personal data more broadly.
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide information to site owners.
Some cookies are set by us (first-party cookies). Others are set by third parties whose services we use (third-party cookies).
2. How we use cookies
We use cookies:
- to make sure the website works properly and securely
- to remember your cookie preferences
- to understand how visitors use our website
- to support embedded content and functionality
- to measure and improve marketing and advertising
Where required by law, non-essential cookies are only used with your consent.
3. Cookie categories
Strictly necessary cookies
These cookies are required for the website to function and cannot be switched off. They are usually set in response to actions such as setting privacy preferences or maintaining security.
Analytics and performance cookies
These cookies help us understand how visitors use the website, such as which pages are visited and how long users stay. This information is used to improve the site.
Analytics cookies help us understand how visitors use our website so we can improve performance and user experience.
We use services including:
• Google Analytics
• Microsoft Clarity
Microsoft Clarity is a behavioural analytics tool that helps us understand how visitors interact with our website through features such as heatmaps and session recordings. This allows us to identify usability issues and improve our website.
Clarity collects information such as pages visited, scrolling behaviour, mouse movements, device type, and browser information.
For more information about how Microsoft processes this data, see the Microsoft Privacy Statement:
https://www.microsoft.com/privacy/privacystatement
Functional cookies
These cookies enable enhanced functionality, such as embedded video, booking tools, or interactive content.
Marketing and advertising cookies
These cookies are used to measure the effectiveness of advertising campaigns and may be used to build audiences for advertising platforms.
4. Cookies we use
The cookies used on our website may include cookies from:
- our website platform and hosting providers
- analytics and performance tools
- advertising platforms
- embedded services such as video or booking tools
The specific cookies in use may change over time as tools are updated or replaced.
5. Third-party cookies and services
We use third-party services that may set cookies on our website, including analytics, advertising, video hosting, embedded widgets, and scheduling tools.
We may run advertising campaigns targeting users in different countries. Advertising and analytics cookies are only used where consent has been given through our cookie controls.
Some third-party providers may process data outside the UK. Where this happens, appropriate safeguards are in place as described in our Privacy Policy.
6. Managing your cookie preferences
You can manage your cookie preferences at any time using our cookie consent tool. You can also control cookies through your browser settings, although this may affect how the website functions.
When you first visit our website, you will be presented with a cookie consent banner.
Non-essential cookies (such as analytics or marketing cookies) will only be set if you provide your consent.
You can withdraw or change your cookie preferences at any time by using the cookie settings link available on our website.
7. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or legal requirements. Any updates will be published on this page.